The project
Cardánas is an Ecuadorian shoe brand, for this project we needed to create a visual identity that portrayed the Cardànas attitude: Laid back, classic, and fun. We generated a series of images for a lookbook, catalogue, and mini brochure. We didn't hire models, we wanted to show the actual people who wear the shoes, so we hired the coolest, funniest and most badass people we knew, friends, friends of friends and even family members, we were inspired by them, and by all the simple things that are beautiful and brought us happy memories: sharing a laugh, hanging out with the gang, our parent's house, driving around in a friend's car.
The result was a collection of vibrant images that danced along primary colors and bold typography, we were able to tell a fun story and bring freshness to the brand.
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