About

I’m a designer based in Los Angeles, born and raised in the mountains of Ecuador. My creative background is an intersection of all my favorite things in life: food, design, and photography. After pursuing fashion illustration and earning my graphic design degree in 2008, I entered the energetic world of advertising. For over 15 years, I’ve been creating captivating campaigns and content for brands like Coca-Cola and Walmart, honing my skills in branding, illustration, and art direction over the years.

I’m always channeling the vibrancy of my roots into everything I do. My inspiration stems from nature, ancient Latin American art, and European design. I’m multilingual (English, Spanish & French + learning Japanese & german) and I enjoy navigating between languages and cultures; diverse perspectives inspire me to create compelling brand stories, driven to perform.

I specialize in branding, illustration, and art direction. While working in international advertising firms such as Publicis, TBWA, and Grey, from 2008 to 2015, I learned to identify and execute what is truly important for a brand on a strategic level—from logo and branding basics to more complex communication needs such as campaigns and digital content.

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