About
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About
Projects
press
Contact
Fernanda Arias

Mercado Chico Font

A font inspired in a painted sign in Cayambe

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With studies in Fashion Design and a degree in Graphic Design I specialize in branding, illustration and art direction. While working in international advertising firms such as Publicis, TBWA and Grey form 2008 to 2015 Iearned to visually execute what is truly important for a brand on an strategic level, from logo and branding basics, to more complex communication needs such as campaigns and digital content. In 2015 finally opened my own studio, were I work with different brands associated with culture and fashion.